Gini is the founder and chief executive officer of Arment Dietrich, Inc., a boutique communication firm based in Chicago. With top-notch services focused on internal and external communication, executive coaching, and social media/networking, Gini leads a team of professionals who deliver personalized services, share her results-driven passion, and understand how to best affect clients’ businesses. Gini is not only a communication professional, but also a business owner who understands how results affect the bottom line and year-over-year growth. She has taken this dual expertise and translated it to using online media to network, develop new business, and grow the company. The firm more than doubled in 2008 and more than 70 percent of that growth came from social networking.